The Process:

To create an effective illustrated logo or mark, I begin with a discovery process, during which I learn about your business and discuss ideas for your identity. Rather than just taking a shot in the dark, I choose—in close collaboration with you—an agreed-upon “visual direction.” For example: Through the discovery process, I may determine that a company wants a cutting-edge logo with a progressive font style, vibrant colors and a circular symbol showing some type of motion or action. I will then identify several existing logos that the client likes. From this body of information, I will have a solid foundation upon which to design the logo that best represents a client’s business or entity.

For further information regarding graphic and web design services please contact Brock Berok.